Engagement context
This was an agency project engagement with ADA from December 2020 to July 2021. It overlapped with my full-time MetLife role and is not presented as a separate full-time position.
Focus
The project supported growth and acquisition programs across digital channels and customer journeys.
Outcomes
The project contributed to 40% year-over-year revenue growth and a 25% reduction in customer acquisition cost.
Scope of this case study
The engagement focused on digital acquisition and customer journeys, combining project delivery with ongoing full-time responsibilities at MetLife.