Experience
10+ years in growth marketing
Full-stack demand generation, performance marketing and GTM execution, from building a startup growth function to scaling global programs.
Resume / Ashfaqul Haque
Global scope. Hands-on depth.
More than 10 years across B2B SaaS, cybersecurity, fintech, insurance and consumer technology. Building teams, connecting systems and turning investment into measurable outcomes.
Business models
B2B · B2C · B2C2B
Enterprise demand, product-led growth (PLG) and consumer journeys, connecting acquisition, activation and retention.
Remote leadership & ownership
Global teams. Accountable delivery.
Experience leading 17+ team members and managing 5+ agencies across APAC, EMEA and North America. Ownership spans strategy, budgets, execution and measurement, aligned with Sales, Product and Finance.
Career profile
Experience across growth stages.
February 2017 – August 2019
Consumer technology
Digital Marketing Manager
Connected app acquisition, activation and repeat use during national expansion.
$100K → $5Mrevenue growth supported
11team members led
September 2019 – June 2021
Insurance
Associate Marketing Manager
Improved lead management, measurement and conversion across policy acquisition journeys.
−20%cost per lead
+15%policy acquisition in 6 months
December 2020 – July 2021Alongside MetLife
Agency project engagement
Agency project engagement
ADAExplore the work
Agency project
Growth & Acquisition Project Engagement
A concurrent project engagement supporting digital acquisition and customer journeys.
+40%YoY revenue growth supported
−25%customer acquisition cost
July 2021 – August 2024
Enterprise SaaS
Senior Marketing Manager, Global Demand Generation
Connected acquisition, lifecycle and measurement across 12 international markets.
$35Mannual pipeline
$5M+annual investment
12international markets
+47%new customer acquisition
September 2024 – August 2025
INFLXDExplore the work
AI & fintech
Founding Growth & Performance Marketing Lead
Joined acquisition, enrichment, qualification and sales handoff for an AI workflow and financial data platform.
$350Kqualified pipeline
0 → 11growth function scaled
September 2025 – Present
Cybersecurity
Growth Marketing Lead (B2B)
Built acquisition, ABM and lifecycle programs for commercial, education and government audiences.
$187Kqualified pipeline
~$80Kpaid investment
5marketers led
19partners & vendors
Education
Commercial perspective. Systems thinking.
2022–2024
MBA, Management Information Systems
University of Dhaka, Bangladesh · CGPA 3.4/4
2012–2016
BBA, Marketing
National University, Bangladesh · CGPA 3.1/4
Additional certifications: HubSpot Inbound Marketing, Meta Blueprint, Data Analytics, Generative AI and Google Digital Garage.
A conversation about what comes next