Context
INFLXD is an AI workflow automation and financial data platform. The role focused on building its global growth function and the supporting go-to-market infrastructure.
My responsibility
I built and led growth marketing, connecting paid acquisition with CRM, attribution, lifecycle automation and funnel reporting.
The growth system
ActiveCampaign, Apollo.io, PostHog, Google Ads, LinkedIn Campaign Manager and Google Sheets connected lead capture, enrichment, qualification and sales handoff. Standardized campaign identifiers and paid click parameters supported more consistent measurement.
A structured experimentation framework tested audience segments, landing pages, lead magnets, messaging and conversion paths. PostHog event and behavioral data helped identify opportunities across activation, MQL qualification and sales conversion.
Operational workflows connected forms, enrichment, lead routing, data fields and lifecycle stages. Centralized reporting followed the journey from campaign source to lead, MQL, opportunity and revenue.
Outcomes
The role generated $350,000 in qualified pipeline while establishing the growth infrastructure.
What this work demonstrates
The ability to build a growth function and connect strategy with implementation across acquisition, marketing operations and analytics.