Experience
10+ years in growth marketing
Full-stack demand generation, performance marketing and GTM execution, from building a startup growth function to scaling global programs.
Full-stack growth marketer · Global demand generation
Global scope. Hands-on depth.
Ownership from day one.
Ashfaqul Haque
I help ambitious founders build and run their marketing function. Strategy, demand generation, content, campaigns, lifecycle and analytics come together under one accountable partner, with agentic AI accelerating the work.
Full-time · Part-time · Projects · Hourly consulting
Global perspective. Hands-on ownership.
Business models
B2B · B2C · B2C2B
Enterprise demand, product-led growth (PLG) and consumer journeys, connecting acquisition, activation and retention.
Remote leadership & ownership
Global teams. Accountable delivery.
Experience leading 17+ team members and managing 5+ agencies across APAC, EMEA and North America. Ownership spans strategy, budgets, execution and measurement, aligned with Sales, Product and Finance.
For the team you’re building
A strategic partner.
Close to the work.
Bring in a growth leader who can set direction, take ownership and stay involved in delivery. I can join your team full-time or contribute through fractional, project and advisory work.
Discuss a role or opportunityGive growth a clear owner
Connect the business goal with channel priorities, budgets, team responsibilities and a shared definition of success.
Bring strategy into execution
Work across demand generation, content, lifecycle and analytics while keeping Sales, Product and RevOps aligned.
Extend capacity with AI
Use agentic workflows for research, enrichment, content operations and reporting. I direct the work, review the output and own the decisions.
Built with teams at
Selected impact
Evidence before adjectives.
A record of connecting business goals with acquisition, customer journeys and revenue operations.
$35MAnnual pipeline at Optimizely
$5M+Annual investment managed
12International markets
+47%New customer acquisition
Global demand generation across enterprise and PLG.
Connected acquisition, lifecycle and measurement across 12 international markets.
$35Mannual pipeline
$5M+annual investment
12international markets
+47%new customer acquisition
Connecting enterprise demand with the customer lifecycle.
Built acquisition, ABM and lifecycle programs for commercial, education and government audiences.
$187Kqualified pipeline
~$80Kpaid investment
5marketers led
19partners & vendors
Building a growth function from the ground up.
Joined acquisition, enrichment, qualification and sales handoff for an AI workflow and financial data platform.
$350Kqualified pipeline
0 → 11growth function scaled
Growth across the mobile customer journey.
Connected app acquisition, activation and repeat use during national expansion.
$100K → $5Mrevenue growth supported
11team members led
Connecting customer acquisition with CRM and sales.
Improved lead management, measurement and conversion across policy acquisition journeys.
−20%cost per lead
+15%policy acquisition in 6 months
Growth and acquisition through an agency project.
A concurrent project engagement supporting digital acquisition and customer journeys.
+40%YoY revenue growth supported
−25%customer acquisition cost
Core skill sets
Strategy, systems and the work in between.
One connected skill set across the customer journey, with the depth to lead specialists and the ability to get into the work.
Demand generation, ABM & paid media
Plan and run multi-channel acquisition, account-based programs and revenue campaigns. Connect spend, lead quality and pipeline.
GTM strategy, SEO, AEO & GEO
Define audiences, positioning and channel priorities. Build search visibility and GTM systems that support discoverability and demand.
Product-led growth (PLG), mobile apps & lifecycle
Connect onboarding, activation, email and CRM journeys with retention, churn reduction and expansion across consumer and business audiences.
Analytics, tracking & experimentation
Build digital tracking, attribution and revenue reporting. Use funnel and cohort analysis to guide conversion experiments and investment decisions.
CRM, automation & AI systems
Design lead scoring, segmentation, nurture, routing and marketing workflows. Use AI-enabled operations with human review and accountability.
Remote leadership & cross-functional ownership
Lead distributed marketers and agencies, manage budgets and priorities, and align Sales, Product, Finance and RevOps around measurable outcomes.
How I approach experimentation
A hypothesis. A clear measure. A decision.
Start with a business question and a funnel signal. Test a specific assumption about the audience, offer or journey. Use the result to decide what to scale, change or stop.
See this in practiceThe growth technology ecosystem
Connected by purpose.
The value is in how the tools work together. Explore the business decisions, customer journeys and handoffs behind the stack.
Explore the full stackExplore the growth journeyChoose a stage to see the thinking and the tools
Research & ICP
Know who to pursue.
Turn audience research and buying signals into a focused view of your best-fit customers.
The decision this supportsWhich customer segments deserve the next investment?
How I connect the work
I connect search demand, account intelligence and contact research to define the audience, message and campaign priorities.
Semrush 
6sense 
Clay Representative platforms. The combination depends on the business and its existing stack.
Measurement informs every stage. Automation connects the handoffs; people own the decisions.
Ways to work together
The right contribution for your next stage.
Full-time leadership
Your marketing function, with clear ownership.
Bring in a full-stack leader to set the strategy, run the channels, build AI-assisted workflows and own performance. Let’s agree the goals, resources and milestones.
A conversation about what comes next