Context
Pathao’s mobile platform spans ride sharing, logistics, food delivery, fintech and e-commerce. This work took place during national expansion.
My responsibility
I led an 11-member growth team and owned mobile acquisition measurement across the install-to-conversion funnel.
The growth system
AppsFlyer, Firebase, Google Analytics, Google Ads and Meta supported measurement across installs, attribution, deep links, sign-ups and first transactions.
Growth experiments covered app install campaigns, onboarding, push notifications, in-app messaging, referral programs and promotional offers. Cohort analysis and funnel drop-offs informed activation, repeat use and retention priorities.
I partnered with Product, Engineering, Data and Operations to define conversion milestones across registration, account completion, first booking, repeat transactions and reactivation.
Outcomes
The work supported revenue growth from approximately $100,000 to $5 million.
What this work demonstrates
Experience connecting mobile acquisition with downstream customer behavior and cross-functional execution.